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Posts tagged with ‘Brand awareness’

  • Guidelines for call centres dealing with vulnerable consumers

    By Linsey Knight on August 13, 2015
    White Paper Jacqui Crawley, Managing Director at KMB and Chair of the DMA‘s Contact Centres & Telemarketing Council together with other members of the DMA Council, has published a set of guidelines for call centres and companies engaged with telemarketing practical guidance on how to identify and manage a call with someone they believe is unable to make an informed […]
  • Recipe for creating a successful telemarketing campaign

    By Lindsey Goodger on July 21, 2014
    What would you add into the mix of telemarketing? 1. Scrubbed and peeled target market Rather than throwing mud at a wall and hoping some will stick, telemarketing will allow you to be more specific in terms of who you target and the message that is conveyed to each of these prospects. The first step is to identify who are […]
  • The Power of A Phone Call

    By Linsey Knight on March 20, 2014
    Do not underestimate the power of a Phone Call! By Lindsey Goodger, Account Manager, KMB, uk.linkedin.com/in/lindseygoodger/ If you were wished happy birthday, what would feel the most personal? Text/Email/Card/Phone call/Meeting face to face Most people would rather have the personal touch of a face to face meeting. The next best thing is a phone call! So why do some businesses not […]

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