Good call: why telemarketing is a potent ingredient in the marketing mix
New research by the DMA Contact Centres and Telemarketing Council has found that marketers continue to underestimate the effectiveness of telemarketing. With the vast majority of businesses surveyed – 92% – saying that it is effective, it is clear that telemarketing should be an essential element in B2C and B2B marketing campaigns.
For the results have a look at this infographic:
