01527 518373

DMA Telemarketing Consumer Survey

By Linsey Knight on September 26, 2014 in DMA

Good call: why telemarketing is a potent ingredient in the marketing mix

New research by the DMA Contact Centres and Telemarketing Council has found that marketers continue to underestimate the effectiveness of telemarketing. With the vast majority of businesses surveyed – 92% – saying that it is effective, it is clear that telemarketing should be an essential element in B2C and B2B marketing campaigns.

For the results have a look at this infographic:

Telemarketing Consumer Survey


DMA Phone

About the Author

Linsey KnightView all posts by Linsey Knight
For hints and tips follow KMB's company page https://www.linkedin.com/company/kmb

© KMB 2018 | All rights reserved | KMB House | Secure Hold Business Centre | Studley Road | Redditch | B98 7LG