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Posts tagged with ‘KMBMultichannel’

  • How do you cover the Holiday Season?

    By Linsey Knight on June 15, 2017
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        For all companies, finding quality cover to deal with seasonal/unforeseen factors is a challenge. Whether this means covering a role or diverting workload, your planned holiday and unplanned absences need to be dealt with. But do you have the time/resources to deal with staff absences? If members of the team are absent, can the rest of your staff […]
  • Vulnerable Training

    By Linsey Knight on February 21, 2017
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      At some point, most companies will have telephone conversations with people who find it difficult to make an informed decision about the choices offered to them. These choices can include anything from changing a utility supplier to making a charitable donation. Your business may need to communicate with: Consumers who have a diagnosed condition like dementia; or perhaps an […]
  • Guidelines for call centres dealing with vulnerable consumers

    By Linsey Knight on August 13, 2015
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    White Paper Jacqui Crawley, Managing Director at KMB and Chair of the DMA‘s Contact Centres & Telemarketing Council together with other members of the DMA Council, has published a set of guidelines for call centres and companies engaged with telemarketing practical guidance on how to identify and manage a call with someone they believe is unable to make an informed […]
  • Its all about the Content!

    By Linsey Knight on October 23, 2014
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    Harnessing the power of content and social media marketing can greatly widen your client base, although doing this with little or no knowledge can be challenging, so here are a few laws of social media marketing that will better your chances of success. 1. Listening Success with social media and content marketing requires more listening and less talking. Read your target […]
  • DMA Telemarketing Consumer Survey

    By Linsey Knight on September 26, 2014
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    Good call: why telemarketing is a potent ingredient in the marketing mix New research by the DMA Contact Centres and Telemarketing Council has found that marketers continue to underestimate the effectiveness of telemarketing. With the vast majority of businesses surveyed – 92% – saying that it is effective, it is clear that telemarketing should be an essential element in B2C and B2B marketing […]
  • Recipe for creating a successful telemarketing campaign

    By Lindsey Goodger on July 21, 2014
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    What would you add into the mix of telemarketing? 1. Scrubbed and peeled target market Rather than throwing mud at a wall and hoping some will stick, telemarketing will allow you to be more specific in terms of who you target and the message that is conveyed to each of these prospects. The first step is to identify who are […]
  • 6 Benefits of using Infographics

    By Linsey Knight on June 20, 2014
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    Within the last decade infographics have become an increasing trend. From 2010 to 2012, infographic search volumes have increased over 800%. Suffice it to say, that’s an outstanding trend. What are Infographics and should you use them? Infographics ‘are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly‘. In other words, an infographic collects […]
  • 10 Telemarketing Tips

    By Linsey Knight on June 6, 2014
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    Here at KMB we take our business seriously and we take pride in our telemarketing. KMB staff are dedicated and we have been doing telemarketing for over 24 years. Some members of staff have been with us for 20 years . . . so we do know a thing or two about telemarketing! The team at KMB have put together ten […]
  • Impact of European elections – DMA

    By Linsey Knight on June 2, 2014
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    How will the European elections affect Business? Fortunately here at KMB we work closely with the Direct Marketing association DMA. Our Managing Director Jacqui Crawley sits on the Council so we thought we would share their thoughts and the information they have gathered regarding the 2014 European elections and how it will affect your business and the EU data protection Regulation.  The DMA predicts that […]

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