Posts tagged with ‘DMA’
By Linsey Knight on August 13, 2015White Paper Jacqui Crawley, Managing Director at KMB and Chair of the DMA‘s Contact Centres & Telemarketing Council together with other members of the DMA Council, has published a set of guidelines for call centres and companies engaged with telemarketing practical guidance on how to identify and manage a call with someone they believe is unable to make an informed […]
By Linsey Knight on March 6, 2015Read more to discover what’s on offer, where its located and what to look for Liam Smith, Contact Center Managed Services The UK still provides a great opportunity for Contact Centre outsourcing, and there has been a rapid decrease in the number of outsource contracts going offshore. In 2014 only 8% of outsource contracts placed were delivered offshore. View Infographic UK […]
By Linsey Knight on September 26, 2014Good call: why telemarketing is a potent ingredient in the marketing mix New research by the DMA Contact Centres and Telemarketing Council has found that marketers continue to underestimate the effectiveness of telemarketing. With the vast majority of businesses surveyed – 92% – saying that it is effective, it is clear that telemarketing should be an essential element in B2C and B2B marketing […]
By Linsey Knight on June 2, 2014How will the European elections affect Business? Fortunately here at KMB we work closely with the Direct Marketing association DMA. Our Managing Director Jacqui Crawley sits on the Council so we thought we would share their thoughts and the information they have gathered regarding the 2014 European elections and how it will affect your business and the EU data protection Regulation. The DMA predicts that […]
By Linsey Knight on May 27, 2014What is TPS? TPS is a Telephone Preference Service that is a legal requirement which ensures that companies do not make such calls to numbers registered on the TPS registered list, however the TPS has no powers of enforcement, and a survey found that people registered on the TPS list received twice as many marketing calls as those not on the […]
By Linsey Knight on April 4, 201475% of marketers are women but only 7% reach director level. Are Women Being Sidelined In marketing? What a year 2013 was for women. Sheryl Sandberg encouraged all women to lean in, while the Everyday Sexism project gained critical mass, and a campaign to keep a woman – Jane Austen on banknotes succeeded. It was a year of much-needed discussion […]
The GDPR forms part of the data protection regime in the UK, together with the new Data Protection Act 2018 (DPA 2018). The main provisions of this apply, like the GDPR, from 25 May 2018.
Read more on the ICO website.
For help, including advice regarding your data call KMB now on 01527 518373.
- DMA Advice: GDPR – A training guide for contact centre agents July 20, 2018
- The wrong words and phrases to use on a sales call June 15, 2018
- Europe behind on GDPR readiness with ‘short-sighted’ approach March 1, 2018