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Posts tagged with ‘DMA’

  • Guidelines for call centres dealing with vulnerable consumers

    By Linsey Knight on August 13, 2015
    White Paper Jacqui Crawley, Managing Director at KMB and Chair of the DMA‘s Contact Centres & Telemarketing Council together with other members of the DMA Council, has published a set of guidelines for call centres and companies engaged with telemarketing practical guidance on how to identify and manage a call with someone they believe is unable to make an informed […]
  • Outsource Contact Centre Map of the UK

    By Linsey Knight on March 6, 2015
    Read more to discover what’s on offer, where its located and what to look for Liam Smith, Contact Center Managed Services The UK still provides a great opportunity for Contact Centre outsourcing, and there has been a rapid decrease in the number of outsource contracts going offshore.  In 2014 only 8% of outsource contracts placed were delivered offshore. View Infographic UK […]
  • DMA Telemarketing Consumer Survey

    By Linsey Knight on September 26, 2014
    Good call: why telemarketing is a potent ingredient in the marketing mix New research by the DMA Contact Centres and Telemarketing Council has found that marketers continue to underestimate the effectiveness of telemarketing. With the vast majority of businesses surveyed – 92% – saying that it is effective, it is clear that telemarketing should be an essential element in B2C and B2B marketing […]
  • Impact of European elections – DMA

    By Linsey Knight on June 2, 2014
    How will the European elections affect Business? Fortunately here at KMB we work closely with the Direct Marketing association DMA. Our Managing Director Jacqui Crawley sits on the Council so we thought we would share their thoughts and the information they have gathered regarding the 2014 European elections and how it will affect your business and the EU data protection Regulation.  The DMA predicts that […]
  • Trading standards enforces TPS laws for first time

    By Linsey Knight on May 27, 2014
    What is TPS? TPS is a Telephone Preference Service that is a legal requirement which ensures that companies do not make such calls to numbers registered on the TPS registered list, however the TPS has no powers of enforcement, and a survey found that people registered on the TPS list received twice as many marketing calls as those not on the […]
  • Congratulations Jacqui Crawley! – DMA Elections

    By Linsey Knight on May 2, 2014
    Well done Jacqui Crawley!! Managing Director of KMB on being elected the Chair of the DMA Contact Centre Council!
  • Are Women Being Sidelined In marketing?

    By Linsey Knight on April 4, 2014
    75% of marketers are women but only 7% reach director level. Are Women Being Sidelined In marketing? What a year 2013 was for women. Sheryl Sandberg encouraged all women to lean in, while the Everyday Sexism project gained critical mass, and a campaign to keep a woman – Jane Austen on banknotes succeeded. It was a year of much-needed discussion […]

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