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DMA

  • Guidelines for call centres dealing with vulnerable consumers

    By Linsey Knight on August 13, 2015
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    White Paper Jacqui Crawley, Managing Director at KMB and Chair of the DMA‘s Contact Centres & Telemarketing Council together with other members of the DMA Council, has published a set of guidelines for call centres and companies engaged with telemarketing practical guidance on how to identify and manage a call with someone they believe is unable to make an informed […]
  • Outsource Contact Centre Map of the UK

    By Linsey Knight on March 6, 2015
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    Read more to discover what’s on offer, where its located and what to look for Liam Smith, Contact Center Managed Services The UK still provides a great opportunity for Contact Centre outsourcing, and there has been a rapid decrease in the number of outsource contracts going offshore.  In 2014 only 8% of outsource contracts placed were delivered offshore. View Infographic UK […]
  • DMA Telemarketing Consumer Survey

    By Linsey Knight on September 26, 2014
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    Good call: why telemarketing is a potent ingredient in the marketing mix New research by the DMA Contact Centres and Telemarketing Council has found that marketers continue to underestimate the effectiveness of telemarketing. With the vast majority of businesses surveyed – 92% – saying that it is effective, it is clear that telemarketing should be an essential element in B2C and B2B levitra […]
  • Trading standards enforces TPS laws for first time

    By Linsey Knight on May 27, 2014
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    What is TPS? TPS is a Telephone Preference Service that is a legal requirement which ensures that companies do not make such calls to numbers registered on the TPS registered list, however the TPS has no powers of enforcement, and a survey found that people registered on the TPS list received twice as many marketing calls as those not on the […]
  • Congratulations Jacqui Crawley! – DMA Elections

    By Linsey Knight on May 2, 2014
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    Well done Jacqui Crawley!! Managing Director of KMB on being elected the Chair of the DMA Contact Centre Council!
  • Love them or loathe them LinkedIn Showcase pages look set to stay!

    By Linsey Knight on April 11, 2014
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    If you’re anything like me, you make sure your LinkedIn Company page is kept up to date, regularly managing your Products and Services pages. So it was to my horror when I received an email detailing the Products and Services page would be scrapped from April 14th 2014! After researching I found out it’s not just me that thinks it’s […]
  • Are Women Being Sidelined In marketing?

    By Linsey Knight on April 4, 2014
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    75% of marketers are women but only 7% reach director level. Are Women Being Sidelined In marketing? What a year 2013 was for women. Sheryl Sandberg encouraged all women to lean in, while the Everyday Sexism project gained critical mass, and a campaign to keep a woman – Jane Austen on banknotes succeeded. It was a year of much-needed discussion […]

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