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Author archive for Linsey Knight

  • KMB Case Studies

    By Linsey Knight on June 9, 2016
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    Our recent KMB Blogs are all focused on our Customers. We have ran a series of KMB Case Studies. To read more have a look at our Case Study page                 “I am very pleased with the quick and effective service provided by KMB for years. A reliable agency in all aspects, highly […]
  • Guidelines for call centres dealing with vulnerable consumers

    By Linsey Knight on August 13, 2015
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    White Paper Jacqui Crawley, Managing Director at KMB and Chair of the DMA‘s Contact Centres & Telemarketing Council together with other members of the DMA Council, has published a set of guidelines for call centres and companies engaged with telemarketing practical guidance on how to identify and manage a call with someone they believe is unable to make an informed […]
  • Outsource Contact Centre Map of the UK

    By Linsey Knight on March 6, 2015
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    Read more to discover what’s on offer, where its located and what to look for Liam Smith, Contact Center Managed Services The UK still provides a great opportunity for Contact Centre outsourcing, and there has been a rapid decrease in the number of outsource contracts going offshore.  In 2014 only 8% of outsource contracts placed were delivered offshore. View Infographic UK […]
  • Its all about the Content!

    By Linsey Knight on October 23, 2014
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    Harnessing the power of content and social media marketing can greatly widen your client base, although doing this with little or no knowledge can be challenging, so here are a few laws of social media marketing that will better your chances of success. 1. Listening Success with social media and content marketing requires more listening and less talking. Read your target […]
  • DMA Telemarketing Consumer Survey

    By Linsey Knight on September 26, 2014
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    Good call: why telemarketing is a potent ingredient in the marketing mix New research by the DMA Contact Centres and Telemarketing Council has found that marketers continue to underestimate the effectiveness of telemarketing. With the vast majority of businesses surveyed – 92% – saying that it is effective, it is clear that telemarketing should be an essential element in B2C and B2B marketing […]
  • 5 Simple Business Blogging Tips

    By Linsey Knight on September 11, 2014
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    At KMB we are regular bloggers! We have sourced some great tips to help you achieve that blogging success! 1. Look at the big picture While it’s only natural to focus on the products and services you offer, you can also benefit from broadening your scope. For example, if you create a blog for your pet toy shop, your target […]
  • 5 Tips for Writing The Perfect Email

    By Linsey Knight on August 29, 2014
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    Your data’s cleansed, and your messaging has been researched and perfected. So the last thing you need is a poorly-written email to be the downfall of all the hard work done to reach this point. The conflicting sources of advice available online, and perhaps even from your colleagues, can make writing a marketing email seem like a minefield. And there are […]
  • 5 Helpful Testimonial Tips!

    By Linsey Knight on August 1, 2014
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    Testimonials are by far the most effective form of advertising. In this digital age we have so many ways of promoting what our customers say. We have found a few tips to help you really promote what your customers are saying . . . 1. Talk to your customers Case studies show your consumers exactly how others are using your […]
  • 5 Tips to help your Social Media Presence

    By Linsey Knight on July 10, 2014
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    Are you a Social media ghost? Would you like to be a social media guru? Yes. . . great because here are a few tips that will help you rocket to the top of social media fame. 1. Publish great content: The first step to improving your online presence is to be able to publish great content that interests the […]

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